Affiliate Marketing Using Facebook Groups

Article contributed by a Facebook Associate operating a niche interest-based group
Long gone are the days when you needed to run a website to do affiliate marketing – thanks to its all-pervasive presence in our lives, social media is the new marketing hotspot. If you want to make the most of it, though, here are a few pointers…

Benefits Of Affiliate Marketing Through Facebook Groups

Compared to regular Facebook Pages, Facebook Groups are far easier to create and manage. If you have a limited budget for advertising and audience-building, but you’re confident about the relevance and uniqueness of your content, a Group can be an ideal starting point, as initial members will add their friends along the way. If this proves successful, you’ll have conjured up an engaged audience, attracted solely by your content, without spending a penny. Also, when compared to a standard Page, an active community in a Facebook Group has the potential to create far more organic reach for your posts.

But How Do I Promote My Posts?

Because Facebook doesn’t allow you to promote Facebook Group posts, you’ll struggle to grow your audience beyond the organic reach of your Group. However, this can be offset by setting up a Page where you can share the posts from your Group and use advertising to promote them. However, don’t post direct Affiliate links in your advertised posts, as this contravenes the Terms Of Service. However, you can include your Group link – as a comment on each post on your Page – so that anyone in your Page’s audience can easily join your Group, if they’re interested.

Note that, by default, every member is allowed to create a post in a Group. This might become a problem in your Group as, in extreme circumstances, it may be swamped with irrelevant, controversial, or spam posts. You could of course restrict this by limiting posting rights to Admins only. However, bear in mind this might antagonise your Group’s members, so it needs to be handled very delicately.

What Should I Create A Group About?

You should always base a Group around an interest or hobby you’re really passionate about: one you love to talk about and build conversations around. Affiliate marketing requires patience, dedication and really hard work… Just plucking a topic out of the air in the hope of earning commissions is unlikely to work out well.

So be honest with yourself when it comes to this all-important decision, and decide if you can offer your members a unique angle on or approach to a topic – and also whether you know your market sufficiently well. As an example; if you’re passionate about mobile phones, and have more expertise on them than the average person, then that’s a promising start; but at the outset, you should also assess whether you know enough about them to spot good discounts and deals, to judge whether your deals would be unique, and whether you can invest sufficient time in finding them to post on your own content and so on…

A good rule-of-thumb to help you decide is to ask yourself: even if affiliate commission was not involved, would I still want to create a Group, and invest hours into building a vibrant community, based around this particular topic?

How Do I Attract Members To Begin With?

Your initial members need to be people who can offer you some constructive feedback. So, a trusted set of friends would be great place to start. If you’re not comfortable with your friends being in the Group, search for a set of Groups similar to yours, and create a post there. Mention clearly what your Group is about, and offer some compelling reasons why people should join it. Of course, you should always gain permission from any Groups’ moderators before creating a post.

It’s very important to keep your members engaged. So when you create your Group, don’t just focus on attracting new members. Instead, create four or five informative, high-value posts before inviting waves of members, so that once they join, there’s something there to engage them and they won’t end up just staring at a blank page. If you already have a few relevant articles and posts on your website, you could share those in the Group too, to start with.

How Do I Post Affiliate Links?

You can either embed your Affiliate link in your post, or include it as a clickable link. If you have multiple links in a single post, then go with the clickable approach, as that will make the post look neat. Moreover, Facebook and Twitter don’t allow you to edit the preview of an embedded link, so the clickable link is the preferred option. Always shorten your links using Amazon Link Shortener Tool- SiteStripe [LINK TO SITESTRIPE : https://affiliate-program.amazon.in/home/account/sitestripe], to keep your posts neat and tidy.

Do I Need To Tell Group Members I’m Earning Commissions From The Links I Post?

Yes – you need to be explicit, and should mention this in the Group description. Also, repeat it in your pinned post. If possible, put a Disclaimer in every new post that contains Affiliate links. It’s very easy for anyone to find out that your links are Affiliate links, so not telling them is a surefire way to lose the trust you’ve built up with your members. Being upfront about your Affiliate links will help maintain your integrity. If you’re giving them great value and good advice on their future purchases etc, they’re unlikely to object to you earning commissions through sales.

When Will I Begin Earning?

If what you’re offering (reviews, deals, discounts, advice and so on) really stands out, and ultimately makes your members make better buying decisions, then it’s possible that you’ll begin earning relatively quickly. Having said that, you should focus on building your community first. Don’t compromise the quality of your posts, just so you can make a quick buck. Research, read, curate, and then post. With a vibrant community that trusts your word, money will soon follow.

2 free and popular web analytic software that help with web traffic

2 free and popular web analytic software that help with web traffic

Web traffic is a measure of your popularity over the internet and via the internet. Larger the number of viewers, larger is the possibility of business. Website designers, content writers, bloggers, website owners are all engaged in making their website SEO friendly in all known and possible ways. Web analytic software is a very necessary invention in this aspect. It helps you understand visitor’s response to your website and other similar websites allowing you to campaign or design your website more effectively. The result is a wave of traffic steered clearly towards your website.  In this article, a brief discussion has been provided for some free web analytic software and tools that help you gain a surge of web traffic.

1. Google Analytics: This software has to top the list in this category. It is simple to use and anybody having a Google account can use it. It provides statistics and reports about how a user interacts with your website. Statistics like the top and the most relevant keywords, top page headings, country-wise traffic distribution and many more. This helps in modifying your sales and internet marketing design. The software also provides leads in how to improve the SEO based on real time interaction of the visitor with your website and other competitive websites. The website owner has to place a code provided by this software in each and every page of his website. Then he can know how the customer has interacted with the website, what search queries he has demanded; in short what was he looking for. All these interactions will be sent automatically to the Google servers. It will interpret and analyze and send back a report. Users do not have any control on the interpretation. One of the problems will this software is that it is machine based or rather IP address based. This means it is unable to track multiple visitors using the same machine. This is has some amount of impact on internet marketing.
2. Piwik: This is open source software that provides web analysis. It means program codes are available for customization and extension. This software can be used on a cloud platform as well as on private server. User privacy is thus high. It provides a myriad of relevant statistics information on which you can actually construct a perfect marketing campaign as well as be SEO smart and more than competitive. This program helps you know about the top keywords, page headings, page URLS, websites, time the user spent on your website, whether he has come back, number of pages he has visited in each log in and many more. They provide you with real time data updates, a customizable dashboard where you can see all the activities in one or all of your websites and others. It provides an E-commerce analytic tool. With Piwik, you will have all the information you require to grow the web traffic and your business.

5 amazing but less known tips for social media marketing

5 amazing but less known tips for social media marketing

‘Social media is the term commonly given to Internet and mobile-based channels and tools which enable the users all over the world to know a well as interact with each other and share opinions and content. As it is clear from the name, social media can be defined as network of different communities and networks across the world that encourages and engages people to participate and know each other. Social media are being used extensively as a marketing platform because:

1. Both social media messaging and social media network are extremely popular these days.
2. You can get a whole array of precious leads.

• You can study product or content reaction of your customers right away in the same page.

1. Trust building or goodwill building can be done by social media
2. Both paid as well organic advertisements are possible.

Following are 5 less known but effective tips for social media marketing:

1. Do your homework before you publish: Analyze your content for customer relevance and reaction before you publish. Marketers often choose to build content and modify it according to public reactions. It is better that you glean your content before you publish. After you prepare your content you can submit one of your keywords to some web analysis software that will show you a report of several contextual pages (quoting the same keyword) in the order of their performance in the same social network. You can trust the software BuzzSumo for this purpose. This provides your website an additional leverage increasing your success rate among your competitors.
2. Visuals appeal the most: Images with catchy taglines have always made content to look glamorous and appealing. This is a tool for creating ‘engaging’ contents that most of guides on digital marketing talk.

• Link small engaging videos to larger detailed videos. This is the new successful trend of social media The small video is to make the targeted audience curious to know more. The link takes back to the main website. The landing video has more details about the product or the content.

1. Write different contents for each of the social media network you are targeting based on:
2. Your target in that particular media channel. For example, you might be using a particular social media channel for product promotion or some specific lead generation or to build a good client experience.
3. The type of content that suits that channel. For example, when creating contents for Facebook your tone of writing should not be boring. It should seem like you are imposing your company and product details on the visitor. The language should be interesting, light and fun to read. You need to show your visitors why they need your products. Twitter entertains a more serious and direct tone.
4. You need to be active in these social media pages also. Frequent and informative posts should be uploaded on a regular basis. For example, there should be at least one post every weekend so that your fans do not miss you!

Internet marketing with a Remarketing strategy

Internet marketing with a Remarketing strategy

Digital marketing or internet marketing  has evolved superfast in the last decade or so with the advent and popularity of new marketing strategies, principles, ideas and assisting softwares of various categories like web analytic or E-commerce. But with everybody plunging into the same pool, the competition has become fierce and advanced. Competition begins right from being visible on the search engine page or in other web pages. Visibility on the SERP is one of the initial stages of internet marketing; accomplished by paid or unpaid SEM or Search Engine Marketing. In this stage you want your visitors to click on your ad or organic links and visit your web page. In this context, remarketing is the next logical step for online advertisement. Remarketing means to post ads in several websites across several networks that your visitors visit. People often leave your website without doing business or other desired interactions. You pull in those visitors with Remarketing ads with an attempt to convert them into customers. Customers are also pulled in with retargeting ads for further sales. However, it is to be noted that Remarketing is ad posting; it will cost you. Thus it needs to be balanced and optimized so that you get a higher conversion rate and a better ROI. Following are some tips in this context that can help you generate an optimized Remarketing strategy:

1. Ad budget should be proportionally reduced on early stage visitors. Selecting everyone for remarketing ads is not a wise idea. It is true larger the number of ad impressions larger is the conversion rate. But this is that area of sales funnel where you select and you select wisely. This will increase your ROI. Visitor who only visited your home page need not be given all those high budget remarketing ads. You can send them a soft CTA like a webinar or a newsletter about your newly launched product.
2. Lead quality is more important than lead quantity for any middle phase online business. Business objectives change with growth. Your remarketing policies should change accordingly. Aggressive CRO increases lead quantity but reduces lead quality. Generating leads may not lead to a better ROI in certain aspects especially when you are spending on remarketing ads. A perfect balance needs to be achieved between lead quality and quantity. Large web traffic and revisits might not help to promote sales or promote sales that are very less meaningful and profitable to your business according to your current status. Try to categorize your visitors: those who may not make sales, those who will make sales, those who will make small sales and those who will make large sales. Send different types and different budget remarketing ads accordingly. Sometimes, the business might require generating some specific amount of leads or customers in a specified amount of time. You need to plan your remarketing strategies accordingly.

• Remarketing today is being modified into something called Super Remarketing by combining factors like demographics, behavior and tempting contents. Do not forget to try the trends.

The translucent partition between web design and graphic design

The translucent partition between web design and graphic design

We often think the professions of web designing and graphic designing to be synonymous. These two categories of professionals may share the same broad work space but they are two different niches. They may both deal in creating pages in the web but their working methods are distinctly different. Their working idea may sometimes overlap. Let us say that the partition between these two categories of occupation is translucent and not opaque.  In this article, the major differences between these two occupations are being discussed. Some points of comparison are being discussed below:

1. The U.S. Bureau of Labor Statistics recognizes web design and graphic design as two different subjects. Graphic design falls under the subject group or discipline of “Arts and Design” while Web design falls under the category of “Computer and Information Technology. Lucidly speaking the graphic designer is concerned with the artistic part of the web page while the web designer is more concerned with the technical aspect.
2. The web designer creates his design by means of computer codes and uses several programs like HTML while the graphic designer sketches images both on his drawing sheets and also with the help of programs. Graphic designers use typography, images, font style and other elements to represent an idea. The products that they create can be used in brochures, posters, magazines, presentations and also in a web page. They are not concerned with program development which is the area where a web designer is required. The web designer is thus often referred to as a web developer while a graphic designer is the end user or application user.

• The web designer has to design objects in such a manner that it should be quickly viewable and downloadable. Screen resolution matters in case of web page designing. Also, people or the target audience viewing the designed web page should be able to quickly comprehend the idea and the message of the content. It should be effective tool to fetch more business in a quick and sure shot way. Designs created by a graphic designer are not constrained by factors like speed and resolution. Of course, they have their target audience and they need to impress them or fetch business with their designs. But they do not need to match their design with various aspects or efficiency of the internet.

1. Job openings for a graphic designer are mostly in the printing industry. Needless to say that a web designer has a job market in the internet or programming industry itself.
2. A web designer usually has a higher salary package than a graphic designer. The average yearly income of a web designer in US is $62,000 approximately while a graphic designer earns approximately $44,000 per year.

They often say that the best web page can be created when a web designer collaborates with a graphic designer. There are professionals who have acquired degrees in both of these occupations. The art of web designing truly reaches a pinnacle with these professionals.

Does your business need the different social media marketing channels?

Does your business need the different social media marketing channels?

Social media has been present ever since the people started using the web. As the social media evolved and encompassed a huge population under its attractive umbrella, advertisers, bloggers and businesses saw these as a unique way of connecting with people, finding and establishing leads, promoting products and business. Today, even the small sized business with a website has a page or a footprint in the social media sites. Social media presence has become one of the major pillars of digital marketing. But there are several channels that are relevant to social media marketing. However they can be grouped according to the functions they provide to their users. If you are looking out for social media marketing then you should know about these categories and how they can actually help your business or blog to popularize.  Following are the broad sub divisions:

1. Social networks that build personal relationships: Two useful examples in this category include websites like Facebook and match making or dating websites. People signing for these websites are allowed to have their own web page. Most of the functions being organic caused the immense popularity of these sites within this short period of time. People share their personal data publicly across several users, known or unknown to him and they can keep all their uploaded or shared data under one single tab. You can use this network to connect to your leads and clients on a personal level through discussion threads, new posts and customer sections. Facebook or Twitter presence of business is recognized today as the most important strategy for internet marketing.
2. Social network that shares media contents: Videos and images are considered to be more effective tools than text contents. Uploading contents on a YouTube platform has always proved to be an effective social media marketing approach. If you have a series of images then Instagram can be your platform.

• Social network that posts online reviews: Yelp, TripAdvisor, UrbanSpoon are some of the most popular social network sites that posts reviews about various things. Your business needs to be present in these websites. Today people simply live and trust internet more than anything else. They consult these online review platforms where people like critics, existing customers post their experience about a particular brand or service or product or commodity. To be present on any of these websites that is relevant to your business niche means that you get to know about your clients’ reactions; you get to know about that dissatisfied client; you get to make the right sales pitch to bring him back on board; you get to improve; also you get the opportunity to make further direct sales to the satisfied customer by using the correct marketing strategy.

1. Social networks like Discussion forums: Discussion forums are basically a base where people input their knowledge about a particular topic. This collective knowledge is extremely useful and relevant to many users. Your business needs to share relevant contents in an intelligent way such that users reach your websites for services and products. Participation in several topics of relevance creates a kind of trust among people.

3 common SEM mistakes you should avoid

3 common SEM mistakes you should avoid

Every blogger has an internet presence today in form of websites or web page in social media. Thus online competition is fierce. The competition primarily is to be visible when searched by the user in any non-paid search engine. Search engines like Google and Bing are some of the most trusted websites of today. If your website is being placed in a higher rank in SERP or Search Engine Result Page of Google, then your website is one of the best among those who have a website. SEM or Search Engine Marketing has thus evolved. It encompasses some important pillars of digital marketing. It is about how to be visible among millions of relevant websites during a search query and how to make it to the top. In this context the following five points are some common mistakes which we often do despite of our best intentions:

1. Ignoring the home page: The home page or the landing page is basically the face of the entire website. Its importance lies in the fact of impressing and properly introducing the visitor to your website. In case of SEM, or impressing the search engine, a bad landing page can result in nullifying all your efforts. Proper and well-researched keywords should be well distributed throughout the content. Title, heading, URL should contain that perfect keyword. Usage of long tail keywords is mandatory if you want to pull in the right customer and be visible in the top of their SERP. Web design and good typography should never be ignored. Making a landing page bleached of proper contents will not help you win the search engine competition both in the advertiSEMent as well as in the unpaid links categories. Ineffective SEM means very less web traffic from search engines even if the other sections of your website stores some good quality contents. Even if a visitor lands on your website, he will be looking out for incentives like discounts or gripping contents. So ignoring the landing page will cost you.
2. Your website does not have a Mobile application: Smart phones have become so common that people does most of their internet surfing via their phones. You can all your shopping and internet searching while on the move. It saves time and also it is easy to carry. Every business, games, television channels, shops and others have their own application. If your website does not have an Android compatible application, then you are missing out a large section of the customer population.

• You do not analyze how your website is performing: A whole series of different kinds of web analytics software are available today. They measure several web related parameters that can give you a direct input of how the customer is reacting to your website and help you build the right SEM tactics and redesign your website. Some examples any of these standard software can provide you: reports on the number of visitors per day, how much time they spent on your website, which section they clicked, detect returning visitors, differentiate between bots and human visitor, traffic source according to country region, how the keywords you used are performing today, how your paid SEM ads are performing and many more.

How to find the right internet marketing agency for your business?

How to find the right internet marketing agency for your business?

Internet marketing is no longer the job of amateurs. If you are serious about your business and you want to make the most from your online presence then you are going to need a host of professionals. This article consists of some useful tips that might help you to find the right internet marketing agency:

1. You should be clear about the functional area in which you need assistance for your website promotion. The problem is that the field of digital marketing has many streams and brooklets; each of which contributes in some way or the other to promote your contents. Your team may be able to do some of the aspects of digital marketing while you might need help with others. Following are some subjects or aspects of internet marketing :
2. Content writing
3. Multimedia production
4. Web designing and development
5. SEO or Search Engine Optimization
6. SEM or Search Engine Marketing
7. Web analytics
8. SMM or Social Media Marketing or Management of Social Media pages
9. Remarketing
10. Inbound Marketing

Based on your requirement you need to choose your internet marketing company. Some provide all of the above services while others do few of them. Know and discuss the functional areas of your digital marketing company before you choose one.

1. Research about the reputation and the SEO presence of the company. If it tops the list of your Google search result page then it should be one of the most recommendable companies in this field. Try to narrow down your search with long tail and specific keywords. A good SEO or SEM presence will signify that they are conversant with the methods of digital marketing. Thus you can expect a high end performance from them.

• You should know and research a bit about the methods your chosen company uses. If you have a team of professionals in this category, it is advisable that you fix up an appointment with the marketing head of the company prior to engaging them in the contract.

1. Budget is a very important controlling factor in this case. Negotiation for the final price quote is the most common practice. You can negotiate on price, length of the service and the type of the service and its methods. Your company might not need some high end internet marketing Thus you should be careful to identify your need because the world of digital marketing is evolving at a fast pace with all the robust technologies, state-of-the-art software and their analogs and others. However, it is to be borne in mind that paying the lowest in the market will not bring you the cream professionals to your team. It is advisable this to go for a median quote.

You are one who is in control of the business plan. The internet marketing agency should be helpful enough to support and sharpen that plan. If your appointed agency is unable to bring results never think twice to bring about a change.

The 3 essentials of a good web design

The 3 essentials of a good web design

There are many aspects of a good web design. But three essentials which a web designer has to keep in mind are the:

1. The Aesthetic sense of a design.
2. The Interface sense of a design.

• The Content sense of a design.

A perfect web design is a well-balanced script of these primary senses. A discussion is ensued about these three aspects which all good web designers are aware of:

1. The Aesthetic sense is about making your website look perfect in terms of color and typography. Every website conveys a particular message to its viewers. The aura of the website should be such that it should complement the message that the writer or the owner is trying to convey. Every color has its own message. The colors you use to paint the website should match the central idea or theme of the website. It is like wrapping up a gift. The perfect designer will take care about the gift wrap: its color and style. You do not send a silk shirt in a milk carton with picture of a cow on it. It simply spoils the first impression. People usually do not surf the web with a lot of patience. The best web designer will attract its viewers as he enters the landing page. Classifying and understanding the taste of target audience is also very necessary in this aspect. The difficult part of aesthetic sense of web design is that you cannot copy others. You can take an idea from another website and develop on it. Relying blindly on the happening trends may not assure success.
2. The Interface sense of your website deals with viewer’s interaction with the website. Components like forms, menus, tabs are some of the user interface part. The web designer has to be prudent in this section also. Asking the viewer to fill up long forms containing various details that are redundant for the first time visitor has been rejected by many professionals. You can ask for some vital contact information like name and email address so that he can be communicated with newsletters and discount coupons at a later date. Registration to the website should be a form with maximum of three lines. A prefect interface should be easy to use on the viewer’s part and effective on the seller or blogger’s part.

• The Content sense of a web design is also called Information design. In this section, the designer needs to display a huge amount of information in packets which are easy to understand and quick to download. Video storytelling has become an effective way of content design. Organizing the content nicely in a lucid language is very important. The language of communication should be completely comprehensive to the target audience. The message should be clear. If you are offering a discount, then you need to mention the date till it is valid. This will create a sense of urgency among the buyers resulting in some immediate sales. Also, it will save them from using it at a later date resulting in dissatisfaction.

Can we really control backlinking and generate web traffic?

Can we really control backlinking and generate web traffic?

If you have a website then you are familiar with terms like web traffic and search engine optimization techniques and tips. A search engine optimized web page or website will generate better web traffic since it will be placed at a higher page rank and at position of best visibility.

Link building is a very popular and common method of attracting the search engine for a better page rank. There are various types of links which are considered by search engines like inter-linking, reciprocate linking, back linking and others. Interlinking is basically linking websites belonging to the same owner. Thus it depends on the owner how well he can link his websites with appropriate keywords and makes a smart SEO move. Back linking, on the other hand, happens when another blogger places a link to your website in his web page. Back linking is often called external linking. This may seem that back linking cannot be controlled. But there are certain techniques by which you can actually establish some degree of control on it:

1. Place a linking code in the side bar of your webpage: This method will encourage people with similar websites to place backlinks and do publicity for your website. There are many bloggers who may not know how to place external links and refer your content. This HTML code with specific instructions and headers will help them do so.
2. Publish few articles in content farms: Content farms are websites which publish article on a variety of topics. Publish one or two articles in these content farms. This increases your chance of getting referred in other people’s articles. Number of back links thus automatically increases.

• Take advantage from discussion forums: Try to search for discussion forums related to your content category. Use Bing or Google or other unpaid search engines for this. Participate in these discussion forums and place links to your website. These links will act as back links when searched by the crawlers or bots of Google.

1. Take advantage from social media: Social media today have become the most popular way of getting known. It is important to have a social media account for your business or blog. It is very easy to acquire one. Post comments and initiate discussion threads regarding your content. Bloggers need to be completely active in these accounts. This is a unique and simple way to gain publicity these days.

Two points however needs to be referred in this context of back linking:

1. Organic search engines prefer back links within reputed and trustworthy websites. Back links provided by websites that are new on the block or those with poor content or link building websites or those websites that have content completely belonging to a different niche are considered to be of very less weight or no value.

It is all about quality and not quantity. Paid links are not counted by popular search engines when they consider web page ranking

The top 5 tips for social media marketing for beginners

The top 5 tips for social media marketing for beginners

Social media marketing is not at all overrated. It truly works. You just need to remember your goals while engaging in this form of marketing. Two quotes can help you comprehend about this topic:

1. ‘The goal of social media is to turn customers into a volunteer marketing army’ as said perfectly by Jay Baer from Convince and Convert
2. ‘Social media is one area of business where you don’t need to outspend your competitors in order to beat them’ saved from @Halstokes

The following discussion will outline 10 fundamental tips about how to do social media marketing. This article is targeted mainly towards the beginners in this zone of marketing:

1. Listen carefully: Listening in a social media often grades into eavesdropping! But social media is meant for sharing publicly. The social media gives you that opportunity to understand the psychology of your target audience or their reaction to your services and products. Of course, you do all these by web analytics or CRM softwares. Just choose them wisely and deploy.
2. Build quality web traffic: Quantity of web traffic is for show off. It does not matter if that large section of that quantity does not convert into customers. Build quality content that is useful and of relevance to your audience, nurture leads by various incentives, engage in relevant discussions, build trust and goodwill and deploy other strategies to jump-start your business.

• Be active: Post frequently because the social media never sleeps. So if you are dozing off after creating that fan page in Facebook, then you will be losing important leads. Remember, visibility is the key to success in digital marketing. More visible and more interactive you are with people, more will be your chance to be popular, and more will be your chances to sell.

1. Do not tire your contacts: Posting almost the same content is close to Article Spinning: the infamous form of SEO. You are on a social media and entertainment network or knowledge base network. Post content relevant to your niche but in an interesting manner with catchy and in-context heading. Make your content so delicious, that your leads wait for your next post and check you webpage and website frequently. People might end up sharing your post with their followers. This means you are being exposed to another subset of fresh web traffic. Your SEO on organic search engines will improve automatically. The list of useful followers might compound giving your more leads.
2. Do not neglect relationship with your visitors on a social media: your customer care should be able to respond to each and every query as soon as they are posted.

With social media marketing you need to be patient. It takes some time to build reputation across these platforms. It is not easy at all. You need to consult peers and websites like Wordstream, Hub spot to enrich your knowledge base. E-books on social media marketing strategies and management are available for free download in many of these popular and informative websites.