Learn and Earn

Friday 21 September 2018

6 Things To Monitor In Website Traffic

Every blogger or website owner out there who is in this for the long haul knows the importance of monitoring traffic. However, what exactly to track and how to track it can be confusing for most people as the amount of information available can overwhelm anyone.

What To Track? There are countless metrics that can be tracked but most of them do not provide valuable information, which can be improved upon. For most of the websites, the following 6 are the most important metrics to monitor for web traffic:

New Visitors: More important than the number of visitors visiting your website is, how many of them are unique, first time visitors. This tells you how many more people are you reaching with your marketing and content strategy.
Traffic Sources: It is important to know from where your traffic is coming, known as referrals. Figure out how much each source is bringing and how many of them are converting. Through referrals, you can track if your website is coming through a search engine or another website. Knowing where your traffic is coming from helps you in knowing what areas to target.
Top Ten Pages: Preference of website owners and users are usually poles apart. Pages which you might like may not be that well-liked by the visitors. By tracking the top pages, you can see what type of content the potential customers prefer.
Conversion Rate: The conversion rate is the most important metric to be tracked because at the end of the day, you are trying to achieve a certain goal with the website. The percentage of people who actually achieve the goal on your website is referred to as conversion rate. Even if you are attracting traffic in millions, a low conversion rate means you are getting the wrong kind of traffic. The way a new or a return customer interacts with your website is different and it is important to convert them.

A return customer will only return if they liked something on your website, figure out what it was and how to replicate it in other things which are not doing so well. Whereas, for a new visitor, you first have to make the right impression and then comes the conversion.

Bounce Rate: When a visitor clicks on your website and leaves without much interaction, that is call bouncing and you want to minimize it. A high rate could mean many things like poor design, overcomplicated process, or even unrelated traffic.
Exit Pages: People might not be leaving the website immediately but abandoning it on some other page. If more people are exiting on your check out page, maybe the process is too complicated or too little payment options are available. You need to dig a little deeper to work the problems out and fix them.

Final Thoughts: Start by monitoring a few stats then increasing them gradually as you get the hang of it. One of the most popular tools for monitoring traffic is Google Analytics and it is free. The interface is easy and it works with AdWords.

Don’t lose out on growing your website!

Is it Time to Redesign Your Website?

Businesses do not usually want to think about redesigning their website often. They do update it seasonally but a full redesign is something which is a mammoth task. But like everything else in this world, website redesign is not an option but a necessity at times. A website redesign can mean any of the following:

Structure & layout of your website
Changing how users use your website

Your website is like your company’s ambassador who is working 24/7. You do not want the ambassador to portray the wrong image in the minds of the potential customers. Web redesign is not only time consuming but also takes money. When should you undertake the daunting task of redesigning a website?

Outdated Designs: One of the main reasons to opt for a redesign is if the website looks outdated. Color themes, design trends keep on changing and if your business website does not reflect the new in themes, it will hurt your business. A new website with latest features makes your customers feel that the company is in line with trends and not static.
No Conversions: has there been year to year growth in the sales brought by the website. Are your visitors actually buying stuff from you? Identify why exactly lower or no new sales are being bought and focus on them.
Do Not Exist In the World of Google: is your business website even showing up in the google search? Is your website SEO friendly? Are you using key words in your navigation? If not, you can make it more optimized for search engines so that the google bots can find you through headings, alt text etc.
Mismatch in Website & Your brand: As businesses grow, so does the vision and the list of products/services you offer. You might have started off as a small business offering one product and no clientele, but you have grown and now offer multiple services. It is also possible that the colors used on your website are no longer in line with the marketing materials used in offline advertisement. You want to present a concise single image to the customer.
Outdated Technology: If your shared content on social media website looks plain ugly, it is time for a redesign. Using old technology in your website can also lower your chances of being shown in searches and can slow your website down. Updating the website provides a smoother experience to the users.
Hard to Navigate: if your website seems to leave a bad taste in the mouth of the users because they find it hard to go through it and find what they are looking for, it is time to go for a redesign. It is always helpful to keep an eye out on what your competitors are doing because your potential customers will surely compare.

Benefits of Redesign: the fruits of a web redesign make it worth it:

Better image means more sales
Smoother user experience
Powerful marketing by integrating various plugins
Revamp your brand

What is internet marketing automation?

The popularity and effectiveness of your website needs to be measured, analyzed and predicted to achieve a steady business growth. The world of web is a virtual earth; with dimensions so great the competition is tough and global; you need proper technology and strategies to manage it efficiently. Internet marketing automation is a series of software built to help you and your company to be successful in the web world. However, you can actually move all your sales via desktop, mobile or direct all into this one single platform.

The utility and functions of using marketing automation software is multiple:

Workflow automation: This is the basic function. Marketing on the web has a series of channels and functions. It is difficult to do these repetitive tasks manually. One concern is that one single error has a direct impact on your profit. Secondly, with sophisticated and appropriate software assistance, you will have more time in building sales strategy and your next sales or ad campaign. Any standard software in the category is equipped to process, store, analyze and report all kinds of marketing database and leads. Wasting precious labor on manual monitoring is no longer advisable.
Central database: Yes you can integrate data across all relevant departments since there is one single database. Sections like Customer Relationship, Sales, Marketing, and Finance are interdependent for data. With a common and central database, time is definitely saved and that too in a very sophisticated manner with the possibility for zero error.

Monitoring marketing campaigns: This has never been easier. In medium and large businesses there are several simultaneously marketing campaigns. With internet marketing automation, performance of each of these campaigns is automatically notified along with analysis and predictive modeling. Web analytics section of this robust software has the capability to monitor your clients’ activity on your website and also advise you on the next logical step for sales. Data gleaning is a tough job with data input from so many web platforms. This tool box is like a conductor across several offline and online channels bringing you those inputs that are relevant for your growth. If you are expecting effective and optimized growth you cannot ignore this technological advancement.

Improved ROI: This is the automatic benefit of using marketing automation software. The ROI of your company has to improve with optimization on all fronts of marketing and integration of relevant workflow from various related departments.

The right customers for marketing automation:

It helps in both the category of transactions and business like B2B or Business to business and B2C or Business to Customer directly. Examples of B2B are manufacturing, technology developers and others. B2C business includes retail, financial service, entertainment and others.
Big enterprises where marketing occurs in several channels with a huge and growing database.

Small and Medium sized business can also benefit from marketing automation software. In fact, SMB is the growing market for these softwares. There are software which are specially built to cater the needs of the SMBs.

8 tips to build an effective internet marketing strategy

The market on the web is tempting because it provides you with the option of reaching millions across the globe. But the competition is tough. This calls for an effective internet marketing strategy; strategy that helps you to be visible on online platforms like SERP, Social media, emails, websites that act as ad servers and others; strategy that help you to build a strong database of leads, customers, promoters; strategy that helps you to sell or showcase your contents and blogs. With so many different niches and aspects of internet marketing, tips from marketing gurus and researchers are required both by the beginner as well as by those who are in the internet market for quite some time now:

Website promotions are never out of fashion: You need promotions at every step of internet marketing. SEO or Search Engine Optimization is the basic and very primary example by which the website is constructed maintaining specific guidelines and parameters so that it is not only searchable by the search engine but it is given a high page rank on the SERP. Being on the top ranks on the SERP of an unpaid or organic and highly popular search engine like Google buys you instant credibility and recommendation among your competitors fighting for the same visitor. Next come paid SEM like PPC or Pay per Click ads. In this case you place ads on the SERP and your competition will be with the relevant ads only. You pay only when you are clicked. Remarketing is another effective digital marketing policy. You ad pops up everywhere your lead or customer goes in the internet provided you place remarketing as with those websites.
Send a newsletter that is rich and relevant in contents and represents your business: This is another method to stay in touch with those visitors who have left their contact database on your website. Newsletter should contain newly launched products, promotion codes, and current updates about your business all written in an interesting fashion, in lucid language targeted completely towards the acclaimed audience.

Decorate your website with tempting CTA buttons: CTA means Call to Action. This is basically interactive buttons or interfaces on your web page. There are several types of CTAs like those appealing to first time visitor or those constructed for leads and others. For example, when you ask your visitor to sign up for your customer database, many visitors might simply close the window or the pop up. But if you add and incentive with every sign up then it should increase the number of registrations to your website.

Geotargeted ads helps to optimize your conversion rate: Web traffic to your website is always desirable but if you are buying web traffic with for example PPC, then you would want these clicks to convert into customers. Otherwise you would end up paying for wasted clicks. The utility of Geotargeted ads is that you only display your ads to those who can actually use your service being restricted by space and time. If do not deliver your products outside US, why display it to the global population and pay for it at the same.

5 Things that Make YouTube the best site ever

Since the advent of YouTube, the world has become a different place. Time and time again other video sharing websites have been touted to overtake YouTube but that has yet to happen and YouTube is still the crowned king of video sharing. It is not only a place with videos of funny dogs and children to make us all laugh. It is quite possibly the best social media website ever and the reasons supporting this thesis are listed below.

Something For Everyone: Everyone who has been on the internet for any amount of time knows the sucking power of YouTube. You go in to watch a 50 second video of how to fold a napkin and next thing you know, five hours have passed. The variety of content available on the site is incredibly diverse, from cute animal videos to experts talking about the latest financial crisis; it has something for everyone. It can be a source of entertainment or knowledge, well depending upon what a person want.
Better than Traditional TV: The content that a person views on YouTube is mostly targeted according to their preference unlike traditional tv channels, thanks to data analytics. You can follow various channels and the suggestions you will get for other videos are based on what you like. Additionally, because the creators mostly create the content based on their audience preferences found through comments etc., it almost feels like it was made specifically for you.
Learn New Things: The huge assortment of videos means that YouTube acts as one of the best learning tools. It has the potential to become a very powerful educational tool. New to cooking? Learn the simplest to most complicated recipes from watching the countless cooking videos. Ever wondered why everyone is so great at makeup these days? You can thank the numerous makeup tutorials. Thinking of exercising and being healthy but no money to join a gym? Once more, YouTube comes to the rescue.
Making Money: Everyone can make money through YouTube by allowing the website to place adds in your videos. This is one of the ways that the creator makes sure that the content on their website is original and helps protect your content. Everyone in today’s generation has toyed with the idea of opening up a YouTube channel, building a subscriber base and becoming richer.
Helping Nobody Become Somebody: An aspiring singer/producer/director from a small town with no hopes of ever been anything more than a local star, uploads a video of himself/ film etc,. and next thing you know, it becomes viral. There has been many aspiring stories in which new talent has been picked up by the main media because of the video becoming popular. It makes a person think they can dream big and aspire to be somebody one day and this is one of the things, which make YouTube the best out there. No other website has this kind of reach.

Ecommerce Website Mistakes to Avoid

Running an online business comes with its own challenges and even tiny details matter. The competition out there is so brutal that missing out on these tiny details can be a make or break for your ecommerce business. People become myopic in their vision and only focus on getting the visitor to their webpage. But if your website can not convert the visitor into a buyer, you will be soon packing bags.

Let’s look through the most common cringe worthy ecommerce website mistakes so that you can avoid them:

Insufficient Product Images: We are a visual society where people like what they can see or feel. However, in ecommerce one of the biggest hindrances is that the customer cannot physically see the product. To help make the decision, include photos of the product from different angels, colors etc. to help them out. Using poor quality images can also be a turn off.
Scarce Product Description: Having a product description that describes everything about the product is extremely important. Include dimensions, the materials used and how it can be used. And make sure that the description of the product actually matches the picture.
No Prominent Call To Action: Even though it seems common sense to prominently display the buy now or some button for this action, many websites have it hidden. Yes, the buyer is there to buy something but if he cannot spot the buy option immediately, he is not going to waste time finding it.
Not Displaying Policies: This might not seem like such a big deal but it can make a huge difference. Consumer do not like uncertainty and like to see clearly what the various policies area and do not want to email the company to ask them. Make sure the following policies are visible in every product description:
- Shipping Policy
- Return Policy
- Privacy Policy
- Terms of Use Policy
Complex Checkout Process: Do you really need to know the middle name of the customer? One of the major causes of not conversion are shopping cart abandonment because the complex process confuses the customer. Keep it easy, ask the bare minimum information, and display all the important information and prominently place the coupon code field if your website offers it.
Not Tracking Your Website: There is always room for improvement. Track your website to find out where exactly the visitor abandoned the site and if there is something you can do to improve it.
Poor Search Capabilities: Seeing an error page is one of the most frustrating things. If the search item does not match any product in your system, refer them to related products. Also make sure your products can be searched through keywords as well not just the name of the product.
Complex Navigation: Make is easy for people to navigate your site and make it easier for the people to find what they will be looking for in each step of the shopping process.

Other than these common mistakes, make sure that your website is responsive and displays all the relevant information.

Wednesday 19 September 2018

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Sunday 29 July 2018

How To Answer Calls on Android Phone without Swipe [Guide]

Just imagine that you are busy in eating oily food, and your phone rings up. You can’t touch your smartphone directly, since it would get dirty from your hands. If you don’t have enough time to clean your hands, and pick up call, then you should utilize some intelligent feature to answer calls on Android smartphone without swipe. This article discusses an interesting method to answer calls on your Android phone without touching the screen or even the phone.

How to Answer Calls on Android Smartphone Without Touching Screen

You can easily answer calls without touching the screen using the Easy Answer app for Android smartphones. This wonderful app allows you to answer and silence incoming calls. You can also end the ongoing call without even touching the screen. Optionally, you can also enable the speakers automatically while answering the call with the Easy Answer gesture. This feature becomes quite handy when you have dirty hands, you are wearing loves, or you are unable to touch the screen. This app is also easy to switch off when you don’t need it. You don’t even need to uninstall it. You can enable the selected gestures when you toggle it on the next time around.

You can answer calls by simply raising the phone to your ear when you choose “On Ear” as the answering gesture. You can also end the call by simply lifting the phone away from your ear, which requires “Off Ear” as ending gesture. If you want to silence the ringing, just put your hand close to the screen, slide your hand across the screen without touching it, or flip the phone if it lies on the table. All the available silencing gestures require choosing “Close Proximity”.
If your phone lies on the table most of the times, and you love to use speaker, then enable the speaker from the Easy Answer options and then answer. You can end the call by putting your hand close to the screen. You need to slide your hand across the screen without touching it, which requires choosing “Close Proximity” as answering and the ending gesture. This feature is also good when you are driving a car, and have to answer an important call.
You must be very careful while using this feature since you may accidentally end call while putting your phone away for a moment if you are using “Off Ear” as an ending gesture. This situation arises when you have to hand over the phone to someone else while the call is still going on.
Easy Answer hasn’t been tested on Android 4.1 or higher versions. It may not work properly on these devices. Moreover, it may also malfunction when you are using this app with headsets or similar accessories.
In short, Easy Answer is a wonderful app to answer calls on Android phone without swipe with the help of smart gestures. Now, you can answer or end calls easily using this amazing Android app.

Tuesday 24 July 2018

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