2 simple ways to buy organic web traffic to your website

2 simple ways to buy organic web traffic to your website

Organic web traffic means those surfers who search for content on an unpaid or organic search engines like Google or Bing and land on your website being directed by the search engine itself. Organic web traffic is the most important when compared to paid traffic. The latter might only increase web traffic and display you as a recommendable website. But the organic web traffic, if you can acquire, might convert them into direct customers or people who are looking out to post advertisements on your blog. In both the cases it means revenue and profit via direct sales or through ads or through affiliate programs.

Buying organic web traffic simply means pleasing the search engine; in other words making your content searchable and appropriate for a high rank among the hundreds of results per search query in popular un-paid search engines like Google. This technique or set of methods is popularly called SEO or search engine optimized. Following are five simple ways by which you can buy organic web traffic in an honest way and according to methods approved by search engines:

1. Content marketing: This is another useful tip to generate web traffic. If you are a blogger, then try to write contents on those which a large section of people might be interested in. For example, if you are trying to write a cooking blog, then focus on some easy breakfast menus, healthy breakfast, oil-free cooking, and delicious recipes with low calorie ingredients. You need to understand social issues and problems related to your niche. You can also find out some target keywords by using free online tools like that from Google. Then you can get an idea about trending topics in your category of writing. Focus on using the right keywords in a well distributed fashion in your content. Also consider other parameters in this aspect like the most important location for keyword placement in the content. Your heading should contain the keyword and should be catchy enough to attract visitors as well as the search engine. Try to consult the recent trends in SEO for this purpose.
2. Link building: Links to a web page in your website are read as votes of trust by Google. External links as provided by other websites are the most important in this case. The website which recommends you should belong to the same category of sites as yours and also should be a reputed one. Active websites that have acquired a significant internet age or websites that already have an established business and reputation should preferably post these links. Links posted by less known or new or websites that have content not relevant to your website or those which are not so trust worthy will not be considered much by the search engine. There are several types of links like outbound links, reciprocal links, backlinks and others. There are several discussions about link building techniques in the internet that you should consider.

10 common mistakes that we make in social media marketing management

10 common mistakes that we make in social media marketing management

Social media has evidently become one of the greatest platforms to do internet marketing. With the huge popularity of Social media like Instagram, Facebook, Twitter, Snapchat and others, it is thought to be a huge mistake not to use these sites to place your advertisement or fan page.  But you need proper techniques and strategies to manage social media marketing. Error in any of these can cost your campaign.  Following some common mistakes that people make in social media marketing management:

1. Where is the commercial perspective in your social media page?

You are creating a fan page for an organic reach on the social with the target of making more business. This is not a profile page where you bluntly give all details of your contacts. Your fan page should be created for company promotion; like for example how you are unique, what kind of additional services you provide, what is new in your product category, the success rate of your company, current event that you are hosting and all other interactive contents. A social media fan page should contain interaction possibilities besides relevant information.

1. Have you decided on any streamlined activity with your social media platform?

Small to medium size business as well as bloggers and celebrities often think that just by creating a social media page will make them popular. It is not so. You need to listen, discuss and measure. You need adequate resources and skills to coordinate, measure, scale, track, analyze and predict your ROI through this platform. This is possible and this should be the target. In fact, social media is hub for generating leads. If you are creating a social media page then this should be your target.

• Have you thought of building a relationship with your leads or consumers? Build relationship with your leads: your primary vision for social media Of course, all roads lead to Rome! This is a strategy for an effective promotion and sales. Social media gives a unique opportunity to create trust building among a pool of visitors or leads or consumers unlike any other platform. You can utilize it for relationship building on a massive scale with lesser effort. Initiating open discussion forums about relevant topics like your product or an event you hosted creates a kind of illusion on the customer’s front that they know this brand or company. Every one prefers and feels safe to buy from a retailer who discusses his product.

1. Is your content suitable enough for a social media platform?

People, who use social media, look out for some entertainment, fun, inspiration or interesting contents. Serious tags lines and contents targeted for company promotion will not make your web page popular on this kind of platform. If users are searching for serious business they will use the search engines. Your social media content should have a magic to it like catchy images, a video telling your story in a fun way, something useful and extra to your users like a free download. Your content type will entice them to visit your website.

How to optimize keywords in a SEO?

How to optimize keywords in a SEO?

Keywords in internet content are the most vital elements by which a website can be made searchable. For example you sell antique clocks and you specialize in the manufacturing as well as repairing field. People who are interested in these items will most probably search Google or Bing with phrases like ‘antique clock dealers’, ‘antique clock manufactures’ and others. If your website contains these exact phrases then there is an opportunity for your website to be placed in the higher ranks in this search query. People usually restrict themselves to the first few search results. A keyword phrase is considered to be of maximum utility or Search Engine Optimized if they have been constructed with certain qualities and rules.    The rules for a keyword that will enhance the SEO of the website:

1. Keyword Quality: Keywords needs to be very specific and descriptive. It should be able to describe your purpose on the internet with a high degree of relevance to your content. Finding the correct keyword for your website can be done by judging your content and thinking like a visitor in need of your products. You can use Google Keyword tool that can be accessed online. You can consult web pages from other dealers in the same field. Also you can get an idea from that ‘related top searches’ results of a popular organic search engine.
2. Keyword Frequency: This is also very important since SEO bots uses this as a parameter. More than three times and less than 10 times is the usual keyword frequency in the metatags. You need to be careful not to overspill your content with keywords. This is penalized by search engines as a Black Hat SEO trying to deceive the search engine programs.

• Keyword Placement: This is also vital. Placing keyword in the page Title, headings, link text besides within the content are rewarded by search engines as the most relevant content. Regarding content, keywords should be well distributed. But the first appearance of the keyword in the content should be within the first 10 to 20 lines of the first paragraph.

1. Keyword and word Ratio: This is often regarded as keyword weight. The latter is another parameter judged by the search engine bots to determine relevance. Relative position between keywords or key phrases is also taken into consideration.
2. Keyword proximity: These basically refer to the word distance between the key phrase present in the content and that being queried by the user. Smaller the word distance the more relevant and optimized it will be from SEO point of view. For example, the surfer types in a search with the key phrase ‘vitamins for hair growth’ and your content has keywords ‘vitamins for regeneration of hair’ while another internet page has key phrase ‘vitamins for hair fall’. The other page will receive more relevance. It is sometimes almost about the exact keyword. So try to place a variety of key phrases that depict the same meaning. This will increase the probability of getting a good SEO.

Cheap Web Hosting: A Bargain Or More Costly?

Cheap Web Hosting: A Bargain Or More Costly?

Should you be skimping money when it comes to web hosting? You might be thinking on these lines that after all, there are extremely cheap (and free too!) hosting sites out there so why cough up big money for something like this. That might work if you want a blog or a website with pictures of your recent travel adventures, but when it comes to business, it might not be the wise thing to do. If you have an ecommerce business or even if you are using the website solely for marketing purpose, you should be willing to spend on web hosting. Because in both these cases, even a second of downtime is a lost customer.

Is it All Bad? Cheap web hosting has some advantages as well, biggest being economical. And because features are little, the websites are simpler and easier to navigate. That is the end of the pros for going the cheap hosting way.

Why Cheap Hosting Is a Trap: Even though cost effectiveness is the most touted advantage of cheap hosting, it turns out to be more expensive in the longer run. Reasons why you should stay away from cheap web hosting sites are:

1. Limited Resources, Compromised Performance: When you go to cheaper route, you usually opt for shared web hosting where your website is sharing the resources with numerous other websites.
   • You are essentially compromising on quality, it might mean that you cannot upload high resolution images, or less amount of products can be uploaded.
   • Even if one of the other websites get higher traffic, it will result in server overload and boom, downtime.
   • More websites sharing the resources, slower load time for your page
2. Lack of Customization: You are not truly the boss of your website as options to tweak the interface of your website are usually limited. You might get a control panel with some options to change but most of the things will be on default settings. If you need more customization, you will need to pay extra for every feature.
3. Security Leaks: The world was recently rocked by various big companies admitting hacking of their websites resulting in release of confidential customer data. A cheap, shared server will not let you install your own security protocols or software. Even if one of the other website is under attack, your data can be compromised too. If your business is retail, be prudent and go for better options. A customer will think twice before visiting your website if he knows that it has been under attack previously.
4. Sham In The Name of Customer Service: Cheaper web host will mostly provide you with some customer support but usually it will be extremely poor or very late. It is one of the most important things because everyone runs into a problem now and then and you need someone to help you out.

Final verdict is that cheap web hosting might seems attractive now, but it has a hidden cost which makes it extremely costly. Stay safe, go for quality web hosting.

6 Things To Monitor In Website Traffic

6 Things To Monitor In Website Traffic

Every blogger or website owner out there who is in this for the long haul knows the importance of monitoring traffic. However, what exactly to track and how to track it can be confusing for most people as the amount of information available can overwhelm anyone.

What To Track? There are countless metrics that can be tracked but most of them do not provide valuable information, which can be improved upon. For most of the websites, the following 6 are the most important metrics to monitor for web traffic:

1. New Visitors: More important than the number of visitors visiting your website is, how many of them are unique, first time visitors. This tells you how many more people are you reaching with your marketing and content strategy.
2. Traffic Sources: It is important to know from where your traffic is coming, known as referrals. Figure out how much each source is bringing and how many of them are converting. Through referrals, you can track if your website is coming through a search engine or another website. Knowing where your traffic is coming from helps you in knowing what areas to target.
3. Top Ten Pages: Preference of website owners and users are usually poles apart. Pages which you might like may not be that well-liked by the visitors. By tracking the top pages, you can see what type of content the potential customers prefer.
4. Conversion Rate: The conversion rate is the most important metric to be tracked because at the end of the day, you are trying to achieve a certain goal with the website. The percentage of people who actually achieve the goal on your website is referred to as conversion rate. Even if you are attracting traffic in millions, a low conversion rate means you are getting the wrong kind of traffic. The way a new or a return customer interacts with your website is different and it is important to convert them.

A return customer will only return if they liked something on your website, figure out what it was and how to replicate it in other things which are not doing so well. Whereas, for a new visitor, you first have to make the right impression and then comes the conversion.

5. Bounce Rate: When a visitor clicks on your website and leaves without much interaction, that is call bouncing and you want to minimize it. A high rate could mean many things like poor design, overcomplicated process, or even unrelated traffic.
6. Exit Pages: People might not be leaving the website immediately but abandoning it on some other page. If more people are exiting on your check out page, maybe the process is too complicated or too little payment options are available. You need to dig a little deeper to work the problems out and fix them.

Final Thoughts: Start by monitoring a few stats then increasing them gradually as you get the hang of it. One of the most popular tools for monitoring traffic is Google Analytics and it is free. The interface is easy and it works with AdWords.

Don’t lose out on growing your website! 

Is it Time to Redesign Your Website?

Is it Time to Redesign Your Website?

Businesses do not usually want to think about redesigning their website often. They do update it seasonally but a full redesign is something which is a mammoth task. But like everything else in this world, website redesign is not an option but a necessity at times. A website redesign can mean any of the following:

• Structure & layout of your website
• Changing how users use your website

Your website is like your company’s ambassador who is working 24/7. You do not want the ambassador to portray the wrong image in the minds of the potential customers. Web redesign is not only time consuming but also takes money. When should you undertake the daunting task of redesigning a website?

1. Outdated Designs: One of the main reasons to opt for a redesign is if the website looks outdated. Color themes, design trends keep on changing and if your business website does not reflect the new in themes, it will hurt your business. A new website with latest features makes your customers feel that the company is in line with trends and not static.
2. No Conversions: has there been year to year growth in the sales brought by the website. Are your visitors actually buying stuff from you? Identify why exactly lower or no new sales are being bought and focus on them.
3. Do Not Exist In the World of Google: is your business website even showing up in the google search? Is your website SEO friendly? Are you using key words in your navigation? If not, you can make it more optimized for search engines so that the google bots can find you through headings, alt text etc.
4. Mismatch in Website & Your brand: As businesses grow, so does the vision and the list of products/services you offer. You might have started off as a small business offering one product and no clientele, but you have grown and now offer multiple services. It is also possible that the colors used on your website are no longer in line with the marketing materials used in offline advertisement. You want to present a concise single image to the customer.
5. Outdated Technology: If your shared content on social media website looks plain ugly, it is time for a redesign. Using old technology in your website can also lower your chances of being shown in searches and can slow your website down. Updating the website provides a smoother experience to the users.
6. Hard to Navigate: if your website seems to leave a bad taste in the mouth of the users because they find it hard to go through it and find what they are looking for, it is time to go for a redesign. It is always helpful to keep an eye out on what your competitors are doing because your potential customers will surely compare.

Benefits of Redesign: the fruits of a web redesign make it worth it:

• Better image means more sales
• Smoother user experience
• Powerful marketing by integrating various plugins
• Revamp your brand

What is internet marketing automation?

What is internet marketing automation?

The popularity and effectiveness of your website needs to be measured, analyzed and predicted to achieve a steady business growth. The world of web is a virtual earth; with dimensions so great the competition is tough and global; you need proper technology and strategies to manage it efficiently. Internet marketing automation is a series of software built to help you and your company to be successful in the web world. However, you can actually move all your sales via desktop, mobile or direct all into this one single platform.

The utility and functions of using marketing automation software is multiple:

1. Workflow automation: This is the basic function. Marketing on the web has a series of channels and functions. It is difficult to do these repetitive tasks manually. One concern is that one single error has a direct impact on your profit. Secondly, with sophisticated and appropriate software assistance, you will have more time in building sales strategy and your next sales or ad campaign. Any standard software in the category is equipped to process, store, analyze and report all kinds of marketing database and leads. Wasting precious labor on manual monitoring is no longer advisable.
2. Central database: Yes you can integrate data across all relevant departments since there is one single database. Sections like Customer Relationship, Sales, Marketing, and Finance are interdependent for data. With a common and central database, time is definitely saved and that too in a very sophisticated manner with the possibility for zero error.

• Monitoring marketing campaigns: This has never been easier. In medium and large businesses there are several simultaneously marketing campaigns. With internet marketing automation, performance of each of these campaigns is automatically notified along with analysis and predictive modeling. Web analytics section of this robust software has the capability to monitor your clients’ activity on your website and also advise you on the next logical step for sales. Data gleaning is a tough job with data input from so many web platforms. This tool box is like a conductor across several offline and online channels bringing you those inputs that are relevant for your growth. If you are expecting effective and optimized growth you cannot ignore this technological advancement.

1. Improved ROI: This is the automatic benefit of using marketing automation software. The ROI of your company has to improve with optimization on all fronts of marketing and integration of relevant workflow from various related departments.

The right customers for marketing automation:

1. It helps in both the category of transactions and business like B2B or Business to business and B2C or Business to Customer directly. Examples of B2B are manufacturing, technology developers and others. B2C business includes retail, financial service, entertainment and others.
2. Big enterprises where marketing occurs in several channels with a huge and growing database.

• Small and Medium sized business can also benefit from marketing automation software. In fact, SMB is the growing market for these softwares. There are software which are specially built to cater the needs of the SMBs.

8 tips to build an effective internet marketing strategy

8 tips to build an effective internet marketing strategy

The market on the web is tempting because it provides you with the option of reaching millions across the globe. But the competition is tough. This calls for an effective internet marketing  strategy; strategy that helps you to be visible on online platforms like SERP, Social media, emails, websites that act as ad servers and others; strategy that help you to build a strong database of leads, customers, promoters; strategy that helps you to sell or showcase your contents and blogs. With so many different niches and aspects of internet marketing, tips from marketing gurus and researchers are required both by the beginner as well as by those who are in the internet market for quite some time now:

1. Website promotions are never out of fashion: You need promotions at every step of internet marketing. SEO or Search Engine Optimization is the basic and very primary example by which the website is constructed maintaining specific guidelines and parameters so that it is not only searchable by the search engine but it is given a high page rank on the SERP. Being on the top ranks on the SERP of an unpaid or organic and highly popular search engine like Google buys you instant credibility and recommendation among your competitors fighting for the same visitor. Next come paid SEM like PPC or Pay per Click ads. In this case you place ads on the SERP and your competition will be with the relevant ads only. You pay only when you are clicked. Remarketing is another effective digital marketing policy. You ad pops up everywhere your lead or customer goes in the internet provided you place remarketing as with those websites.
2. Send a newsletter that is rich and relevant in contents and represents your business: This is another method to stay in touch with those visitors who have left their contact database on your website. Newsletter should contain newly launched products, promotion codes, and current updates about your business all written in an interesting fashion, in lucid language targeted completely towards the acclaimed audience.

• Decorate your website with tempting CTA buttons: CTA means Call to Action. This is basically interactive buttons or interfaces on your web page. There are several types of CTAs like those appealing to first time visitor or those constructed for leads and others. For example, when you ask your visitor to sign up for your customer database, many visitors might simply close the window or the pop up. But if you add and incentive with every sign up then it should increase the number of registrations to your website.

1. Geotargeted ads helps to optimize your conversion rate: Web traffic to your website is always desirable but if you are buying web traffic with for example PPC, then you would want these clicks to convert into customers. Otherwise you would end up paying for wasted clicks. The utility of Geotargeted ads is that you only display your ads to those who can actually use your service being restricted by space and time. If do not deliver your products outside US, why display it to the global population and pay for it at the same.

5 Things that Make YouTube the best site ever

5 Things that Make YouTube the best site ever

Since the advent of YouTube, the world has become a different place. Time and time again other video sharing websites have been touted to overtake YouTube but that has yet to happen and YouTube is still the crowned king of video sharing. It is not only a place with videos of funny dogs and children to make us all laugh. It is quite possibly the best social media website ever and the reasons supporting this thesis are listed below.

1. Something For Everyone: Everyone who has been on the internet for any amount of time knows the sucking power of YouTube. You go in to watch a 50 second video of how to fold a napkin and next thing you know, five hours have passed. The variety of content available on the site is incredibly diverse, from cute animal videos to experts talking about the latest financial crisis; it has something for everyone. It can be a source of entertainment or knowledge, well depending upon what a person want.
2. Better than Traditional TV: The content that a person views on YouTube is mostly targeted according to their preference unlike traditional tv channels, thanks to data analytics. You can follow various channels and the suggestions you will get for other videos are based on what you like. Additionally, because the creators mostly create the content based on their audience preferences found through comments etc., it almost feels like it was made specifically for you.
3. Learn New Things: The huge assortment of videos means that YouTube acts as one of the best learning tools. It has the potential to become a very powerful educational tool. New to cooking? Learn the simplest to most complicated recipes from watching the countless cooking videos. Ever wondered why everyone is so great at makeup these days? You can thank the numerous makeup tutorials. Thinking of exercising and being healthy but no money to join a gym? Once more, YouTube comes to the rescue.
4. Making Money: Everyone can make money through YouTube by allowing the website to place adds in your videos. This is one of the ways that the creator makes sure that the content on their website is original and helps protect your content. Everyone in today’s generation has toyed with the idea of opening up a YouTube channel, building a subscriber base and becoming richer.
5. Helping Nobody Become Somebody: An aspiring singer/producer/director from a small town with no hopes of ever been anything more than a local star, uploads a video of himself/ film etc,. and next thing you know, it becomes viral. There has been many aspiring stories in which new talent has been picked up by the main media because of the video becoming popular. It makes a person think they can dream big and aspire to be somebody one day and this is one of the things, which make YouTube the best out there. No other website has this kind of reach.

Ecommerce Website Mistakes to Avoid

Ecommerce Website Mistakes to Avoid

Running an online business comes with its own challenges and even tiny details matter. The competition out there is so brutal that missing out on these tiny details can be a make or break for your ecommerce business. People become myopic in their vision and only focus on getting the visitor to their webpage. But if your website can not convert the visitor into a buyer, you will be soon packing bags.

Let’s look through the most common cringe worthy ecommerce website mistakes so that you can avoid them:

1. Insufficient Product Images: We are a visual society where people like what they can see or feel. However, in ecommerce one of the biggest hindrances is that the customer cannot physically see the product. To help make the decision, include photos of the product from different angels, colors etc. to help them out. Using poor quality images can also be a turn off.
2. Scarce Product Description: Having a product description that describes everything about the product is extremely important. Include dimensions, the materials used and how it can be used. And make sure that the description of the product actually matches the picture.
3. No Prominent Call To Action: Even though it seems common sense to prominently display the buy now or some button for this action, many websites have it hidden. Yes, the buyer is there to buy something but if he cannot spot the buy option immediately, he is not going to waste time finding it.
4. Not Displaying Policies: This might not seem like such a big deal but it can make a huge difference. Consumer do not like uncertainty and like to see clearly what the various policies area and do not want to email the company to ask them. Make sure the following policies are visible in every product description:
   • Shipping Policy
   • Return Policy
   • Privacy Policy
   • Terms of Use Policy
5. Complex Checkout Process: Do you really need to know the middle name of the customer? One of the major causes of not conversion are shopping cart abandonment because the complex process confuses the customer. Keep it easy, ask the bare minimum information, and display all the important information and prominently place the coupon code field if your website offers it.
6. Not Tracking Your Website: There is always room for improvement. Track your website to find out where exactly the visitor abandoned the site and if there is something you can do to improve it.
7. Poor Search Capabilities: Seeing an error page is one of the most frustrating things. If the search item does not match any product in your system, refer them to related products. Also make sure your products can be searched through keywords as well not just the name of the product.
8. Complex Navigation: Make is easy for people to navigate your site and make it easier for the people to find what they will be looking for in each step of the shopping process.
   

Other than these common mistakes, make sure that your website is responsive and displays all the relevant information.

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